business idea

The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 1)
I will say right away: this topic should be considered, as it were, in a special plane, or something ... What do I mean? I explain. I am a supporter…

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Industry Analysis through 40 Questions (part 1)
Analysis of the industry is not only an important step in opening your own business, but also an important tool for conducting and developing your own business. Indeed, making an…

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Reduce business expenses - a way to increase profits №5
So, dear undertook, we got to the fifth, last in our list of ways that increase profits in our business. This will reduce costs in your business. Prior to this,…

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How to stimulate employees, or about the mistakes of material incentives

What mistakes in motivating employees are considered the most common?
We will list a few standard mistakes made by managers and hope that they will help you better understand how to stimulate employees and thus improve your business.

Error number 1. Failure to pay remuneration obligations
In this case, employees are demotivated and eventually cease to trust management, and some even leave the company.

Mistake number 2. Premium payment guarantee
If employees are encouraged with guaranteed bonuses, then they often perceive the bonus as part of their salary. They do not need to make an effort to obtain it. And if you decide not to pay the premium, then you will receive a wave of discontent in response. Continue reading

How to establish a business (part 2)

2. Which of the processes has the most significant impact on profits in my business?
Here, rather, it’s immediately clear, but nonetheless. It’s immediately understandable, because I believe that in any business the most important thing is marketing. Attracting new customers and retaining old ones. The essence of the question is more about what factor is in second, third place and so on. I already gave the first :-). Make some rating. In general, you need to understand the interconnections of all these processes and determine priorities. That’s what I meant. That sounds better :-). Continue reading

How to establish a business (part 1)

On the topic of how to establish a business, I already wrote in an article on how to organize your business. But since setting up a business is not the easiest thing, let us return to this topic again. In the future, we will probably come back again. In today’s article I will share my opinion on how to establish a business from the point of view of its systematization, i.e. division of business processes into several subsystems and their integration, and organization.

I would like to note (although for you this, the reader, from the point of view of running your own business it may turn out to be insignificant), that this article was placed under the heading “Starting a business” and not “Doing business”, although, probably, the second would be more correct. Continue reading

Learning business by watching others succeed (part 2)

Lessons for Entrepreneurs from Google
How can you learn business by observing and analyzing the development of Google. There really is something to learn – in business and not only honestly. So friends, a lesson for entrepreneurs from Google. Just let’s start with a little bit of history.

How did Google go about business?
In the late nineties in the world of the Internet such search engines reigned as Yahoo, Altavista, Lycos, Inktomi, Excite, AOL Search, AllTheWeb. At that time they were giants – especially in relation to Google. Continue reading

Learning business by watching others succeed (part 1)

6 business lessons from the Barack Obama campaign
Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one who managed to really teach business lessons through his campaign, i.e. turn online donors into real ground supporters and voices. How did his online advertising campaign work?

Barack Obama had an email list of 13 million people. He had five million friends on 15 different social networks such as Facebook (3,000,000), MySpace, covering several Asian communities, African-Americans and Spaniards. He had a website with over 8.5 million visitors per month, over 400,000 blog posts. Continue reading

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Copying a business, or how to capitalize on other people's ideas (part 1)
Copying a business is a really powerful tool for creating a truly solid business. And let them say that it’s bad, that originality and creativity are valued higher, that copying…

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How to do a SWOT analysis (part 1)
SWOT analysis is a very important tool for opening, planning and running a business, respectively, and the question “how to do SWOT analysis” is of particular importance in the life…

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What a business depends on - 5 digits that an entrepreneur must know (part 2)
5. Lifetime value of the client / Cost of attracting one client This indicator will allow you to understand how much you will get back from each invested ruble. In…

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Learning business by watching others succeed (part 2)
Lessons for Entrepreneurs from Google How can you learn business by observing and analyzing the development of Google. There really is something to learn - in business and not only…

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