business idea
How to study the market and why is it needed? (part 1)
First, let's figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is…

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List of activities requiring a license (part 1)
1) Development, production, distribution of encryption (cryptographic) means, information systems and telecommunication systems protected using encryption (cryptographic) means, performance of work, rendering services in the field of information encryption, maintenance…

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How to do a SWOT analysis (part 1)
SWOT analysis is a very important tool for opening, planning and running a business, respectively, and the question “how to do SWOT analysis” is of particular importance in the life…

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motivation scheme works

How to study the market and why is it needed? (part 2)

5 steps to explore the market
1. Set the goal of market research. Do not just collect information, but decide (or rather, understand) what do you want to know? Why do you need this information? Then you will find exactly what you need.

2. Gather information. Use different sources – and communication with people, and the Internet, and magazines, and statistics of different organizations … everything you can get … Do not forget about wordstat! 🙂

3. Check the information. Sometimes information from different sources can be very different. Unfortunately, this happens and you have to spend extra time. But nothing can be done – it’s better than continuing to work, being in error. Continue reading →

Posted in marketing plan, measure should correspond, micro businesses, most effective, motivation scheme works

How to stimulate employees, or about the mistakes of material incentives

What mistakes in motivating employees are considered the most common?
We will list a few standard mistakes made by managers and hope that they will help you better understand how to stimulate employees and thus improve your business.

Error number 1. Failure to pay remuneration obligations
In this case, employees are demotivated and eventually cease to trust management, and some even leave the company.

Mistake number 2. Premium payment guarantee
If employees are encouraged with guaranteed bonuses, then they often perceive the bonus as part of their salary. They do not need to make an effort to obtain it. And if you decide not to pay the premium, then you will receive a wave of discontent in response. Continue reading →

Posted in adjustments, implementation, incentive scheme, motivation scheme works, simply impossible
Kennedy marketing or tough business management
Real and real customer needs for every aspect of the business). This is your “customer agreement”. Finding a point is already good for every aspect of the business is priceless.…

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How to establish a business (part 1)
On the topic of how to establish a business, I already wrote in an article on how to organize your business. But since setting up a business is not the…

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How to increase business efficiency or reduce inventory
Entrepreneurs always have the question of how to increase business efficiency. Efficiency in a small business needs to be increased constantly, looking for new ways and opportunities. And one of…

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Copying a business, or how to capitalize on other people's ideas (part 2)
How to capitalize on other people's ideas, or how to copy a business? Firstly, a little reservation. I do not want to say that the world does not need new…

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