How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

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Industry Analysis through 40 Questions (part 2)
Competitors and Competitive Industry Analysis 22. How many competitors in this industry? Analyze your piece of the market, i.e. those with whom you are really competing. But be aware of…

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Copying a business, or how to capitalize on other people's ideas (part 2)
How to capitalize on other people's ideas, or how to copy a business? Firstly, a little reservation. I do not want to say that the world does not need new…

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potential

How to recover lost customers or 6 errors that make customers forget about you

One of the most important aspects of doing business is retaining your customers and working with them. Attracting new customers is always more expensive for small businesses than working with existing ones. At the same time, the average check of regular customers according to statistics, if it changes, is for the better for business. Conversely, the loss (or non-return) of customers for a second and so on purchase is a serious loss for the entire business in fact. Therefore, the question of “how to return lost customers” is worth a separate consideration, at least.

In this article we will talk about how to return lost customers in a slightly unusual manner. I will list 10 main mistakes due to which, according to my observations, a small business most often loses customers, and you, correcting them (or not allowing them), will understand how to return lost customers. Continue reading

What a business potential consists of – 10 basic elements

The main components of business potential
The main components of a business’s potential are what business depends on the most. As I understand it, and so I talk about it, at least. It is these 10 business elements that carry a significant part of the business potential. Let’s look at them.

1. Business idea
A business idea is the main source of small business, from there it all starts in every business. And, of course, that its potential largely determines the potential of the business as a whole. Continue reading

How to increase profits in your business (part 2)
How much will profit increase? Above, we have listed five methods for increasing profits. How much profit will increase depends on how effectively we implement all the changes in the…

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List of activities requiring a license (part 3)
38) Activities for the production of copies of audiovisual works, programs for electronic computers, databases and phonograms on any kind of media (except if the specified activity is independently carried…

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Copying a business, or how to capitalize on other people's ideas (part 1)
Copying a business is a really powerful tool for creating a truly solid business. And let them say that it’s bad, that originality and creativity are valued higher, that copying…

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