How to do a SWOT analysis (part 2)
Step 2. Analysis of the business environment In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually…

Continue reading →

How to do a SWOT analysis (part 2)
Step 2. Analysis of the business environment In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually…

Continue reading →

Copying a business, or how to capitalize on other people's ideas (part 2)
How to capitalize on other people's ideas, or how to copy a business? Firstly, a little reservation. I do not want to say that the world does not need new…

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potential

How to recover lost customers or 6 errors that make customers forget about you

One of the most important aspects of doing business is retaining your customers and working with them. Attracting new customers is always more expensive for small businesses than working with existing ones. At the same time, the average check of regular customers according to statistics, if it changes, is for the better for business. Conversely, the loss (or non-return) of customers for a second and so on purchase is a serious loss for the entire business in fact. Therefore, the question of “how to return lost customers” is worth a separate consideration, at least.

In this article we will talk about how to return lost customers in a slightly unusual manner. I will list 10 main mistakes due to which, according to my observations, a small business most often loses customers, and you, correcting them (or not allowing them), will understand how to return lost customers. Continue reading

What a business potential consists of – 10 basic elements

The main components of business potential
The main components of a business’s potential are what business depends on the most. As I understand it, and so I talk about it, at least. It is these 10 business elements that carry a significant part of the business potential. Let’s look at them.

1. Business idea
A business idea is the main source of small business, from there it all starts in every business. And, of course, that its potential largely determines the potential of the business as a whole. Continue reading

Mistakes of novice entrepreneurs - 10 most dangerous (part 1)
The mistakes of start-up entrepreneurs are a real part of starting your own business. And you can’t get away from it, dear entrepreneurs, beginners and not really :-). Mistakes are…

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The most important factor for business success
You want to know a lot of things, to be able to do even more, but if you don’t make a decision, if you are not ready to act, you…

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How to do a SWOT analysis (part 2)
Step 2. Analysis of the business environment In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually…

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