How to establish a business (part 1)
On the topic of how to establish a business, I already wrote in an article on how to organize your business. But since setting up a business is not the…

Continue reading →

How to do a SWOT analysis (part 2)
Step 2. Analysis of the business environment In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually…

Continue reading →

List of activities requiring a license (part 2)
20) Activities for the carriage of inland water transport, sea transport of passengers. 21) Activities in the transport of inland water transport, sea transport of dangerous goods. 22) Activities for…

Continue reading →

channels

What a business depends on – 5 digits that an entrepreneur must know (part 2)

5. Lifetime value of the client / Cost of attracting one client

This indicator will allow you to understand how much you will get back from each invested ruble. In our case, it looks like this: 28750/500 = 57.5. For each invested ruble in attracting customers, you get in the long term (i.e. for the time during which the client buys goods or services from you) 57.5 rubles. Very good, by the way :-). But this is just an example, of course. By the way, this shows how important it is to work with regular customers.

This parameter very clearly shows the long-term prospects of your business. If every invested ruble brings you 2 or 5, then this is a bad business, you know. Draw conclusions and make corrections. Continue reading

Common Small Business Mistakes
The topic of today's material is small business mistakes. A couple of days ago, I began to think, and what are most often mistaken? I mean us - small entrepreneurs.…

...

How to recover lost customers or 6 errors that make customers forget about you
One of the most important aspects of doing business is retaining your customers and working with them. Attracting new customers is always more expensive for small businesses than working with…

...

List of activities requiring a license (part 1)
1) Development, production, distribution of encryption (cryptographic) means, information systems and telecommunication systems protected using encryption (cryptographic) means, performance of work, rendering services in the field of information encryption, maintenance…

...