What a business depends on - 5 digits that an entrepreneur must know (part 2)
5. Lifetime value of the client / Cost of attracting one client This indicator will allow you to understand how much you will get back from each invested ruble. In…

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Learning business by watching others succeed (part 1)
6 business lessons from the Barack Obama campaign Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one…

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How to make money on tea?
In order to open your own business you need a business idea, of course. Today we’ll talk about one interesting thing - we’ll call it “how to make money on…

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industry

Industry Analysis through 40 Questions (part 1)

Analysis of the industry is not only an important step in opening your own business, but also an important tool for conducting and developing your own business. Indeed, making an analysis of the industry (and its own business, in particular), the entrepreneur clearly understands where and in what to add, and in which he is ahead of the competition. It really helps to make the right decisions, agree. And making the right decisions is the main task of a successful entrepreneur. So let’s look at how to do the same industry analysis.

Want to do an industry analysis? Answer 40 questions
To make it easier to analyze the industry, here I will lay out 40 questions, by answering which you can already say: “That’s it! I did it! Industry Analysis Ready. Continue reading

How to make a quotation correctly? (part 2)

Here are some tips for writing a good headline:

The title is a question. For example: “How to increase profits by 2 times?” Or “How to bring the site to the top ten Yandex?”. It should be noted that this technique is already very often used, and therefore somewhat loses its effectiveness, but nonetheless. Definitely better than the “Commercial offer”.
Use the numbers in the title. For example: “11 ways to bring your site to the TOP for free!”.
Add some news in the headline. According to statistics, news headlines read 33% more often.
Use the words “free” and “new” in the title. They catch. BUT! Firstly, one can say the same thing as in the first paragraph about lesser efficiency over time. And secondly, it is very important (!) That you are selling. In some cases, “free” can push away a potential buyer. But overall, yes, these words work. Continue reading

Copying a business, or how to capitalize on other people's ideas (part 1)
Copying a business is a really powerful tool for creating a truly solid business. And let them say that it’s bad, that originality and creativity are valued higher, that copying…

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The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 2)
8. Foresight Are you not a psychic? Sorry. Well, let’s do it, then somehow differently. OK stop, seriously. No superfluous feelings are meant. Remember, we have already called control one…

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List of activities requiring a license (part 2)
20) Activities for the carriage of inland water transport, sea transport of passengers. 21) Activities in the transport of inland water transport, sea transport of dangerous goods. 22) Activities for…

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