How to recover lost customers or 6 errors that make customers forget about you
One of the most important aspects of doing business is retaining your customers and working with them. Attracting new customers is always more expensive for small businesses than working with…

Continue reading →

Learning business by watching others succeed (part 2)
Lessons for Entrepreneurs from Google How can you learn business by observing and analyzing the development of Google. There really is something to learn - in business and not only…

Continue reading →

How to succeed in business - a list of the most important factors
I am not writing this article “How to succeed in business” at all. The other day, I accidentally stumbled upon a list of success factors in business with which I…

Continue reading →

Learning business by watching others succeed (part 1)

6 business lessons from the Barack Obama campaign
Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one who managed to really teach business lessons through his campaign, i.e. turn online donors into real ground supporters and voices. How did his online advertising campaign work?

Barack Obama had an email list of 13 million people. He had five million friends on 15 different social networks such as Facebook (3,000,000), MySpace, covering several Asian communities, African-Americans and Spaniards. He had a website with over 8.5 million visitors per month, over 400,000 blog posts. He had over 2,000 official YouTube videos that were watched over 80 million times. But what was the purpose of this activity on the Internet?

Business Lessons to Learn from Barack Obama’s Campaign
1. Build a network of supporters. In the Obama campaign, building a network of supporters was possible at 3 levels: personal, social, and “intermediary level.” Starting at a personal level, becoming Obama’s friend on one of the social networks, people became almost participants in the campaign. They were always informed about the latest events in the campaign and became “intermediaries”, they could send comments to the profiles of their friends. At the social level, anyone could register on Obama’s website and create a group of supporters that will post photos, blogs and videos on YouTube. Thus, Obama’s supporters stimulated “demand for Obama”, raised its popularity, and, ultimately, the number of votes.

2. Empowerment of VIP members. Those that created support groups and attracted potential campaign donors gained access to the Obama database. Limited, of course, but even this was far from accessible to everyone.

3. Providing materials to users for self-creation of content. Obama’s website contained videos, speeches, photographs, and various instructions that gave people the opportunity to create their own content to support his campaign. So supporters have created more than 400,000 videos on YouTube and more than 400,000 posts on the site.

4. Obama was where people are. The campaign used more than one social network. Because some use Facebook, others MySpace, and minorities AsianAve, MiGente and BlackPlanet. Therefore, the Obama team has selected the most influential social networks. All of these social networks were used to attract friends to Obama’s site.

5. Using tools that people already use and are close to. All these social networks were well known and had their fans. Each participant had his own profile and his group of friends, the attraction of which did not require large investments.

6. Made it easy for people to find them. They were everywhere on the net. The Obama team has invested a lot in search engine optimization (SEO). After all, nothing will work if they cannot find you.

Instead of a conclusion: every small business should practice guerrilla marketing of this or similar type and use every opportunity to attract consumers. You can really learn from this story for your business. And this is just one thought on how social networks can turn into marketing weapons.

How to establish a business (part 2)
2. Which of the processes has the most significant impact on profits in my business? Here, rather, it’s immediately clear, but nonetheless. It’s immediately understandable, because I believe that in…

...

How to make a quotation correctly? (part 1)
Hello, friends! Recently, Entrepreneur-Pro has talked a lot about how and due to what to increase sales, examined how world giants sell goods, and indeed talked a lot about sales.…

...

The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 1)
I will say right away: this topic should be considered, as it were, in a special plane, or something ... What do I mean? I explain. I am a supporter…

...

The most important factor for business success
You want to know a lot of things, to be able to do even more, but if you don’t make a decision, if you are not ready to act, you…

...