How to do a SWOT analysis (part 2)
Step 2. Analysis of the business environment In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually…

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How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

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How to establish a business (part 1)
On the topic of how to establish a business, I already wrote in an article on how to organize your business. But since setting up a business is not the…

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Learning business by watching others succeed (part 1)

6 business lessons from the Barack Obama campaign
Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one who managed to really teach business lessons through his campaign, i.e. turn online donors into real ground supporters and voices. How did his online advertising campaign work?

Barack Obama had an email list of 13 million people. He had five million friends on 15 different social networks such as Facebook (3,000,000), MySpace, covering several Asian communities, African-Americans and Spaniards. He had a website with over 8.5 million visitors per month, over 400,000 blog posts. He had over 2,000 official YouTube videos that were watched over 80 million times. But what was the purpose of this activity on the Internet?

Business Lessons to Learn from Barack Obama’s Campaign
1. Build a network of supporters. In the Obama campaign, building a network of supporters was possible at 3 levels: personal, social, and “intermediary level.” Starting at a personal level, becoming Obama’s friend on one of the social networks, people became almost participants in the campaign. They were always informed about the latest events in the campaign and became “intermediaries”, they could send comments to the profiles of their friends. At the social level, anyone could register on Obama’s website and create a group of supporters that will post photos, blogs and videos on YouTube. Thus, Obama’s supporters stimulated “demand for Obama”, raised its popularity, and, ultimately, the number of votes.

2. Empowerment of VIP members. Those that created support groups and attracted potential campaign donors gained access to the Obama database. Limited, of course, but even this was far from accessible to everyone.

3. Providing materials to users for self-creation of content. Obama’s website contained videos, speeches, photographs, and various instructions that gave people the opportunity to create their own content to support his campaign. So supporters have created more than 400,000 videos on YouTube and more than 400,000 posts on the site.

4. Obama was where people are. The campaign used more than one social network. Because some use Facebook, others MySpace, and minorities AsianAve, MiGente and BlackPlanet. Therefore, the Obama team has selected the most influential social networks. All of these social networks were used to attract friends to Obama’s site.

5. Using tools that people already use and are close to. All these social networks were well known and had their fans. Each participant had his own profile and his group of friends, the attraction of which did not require large investments.

6. Made it easy for people to find them. They were everywhere on the net. The Obama team has invested a lot in search engine optimization (SEO). After all, nothing will work if they cannot find you.

Instead of a conclusion: every small business should practice guerrilla marketing of this or similar type and use every opportunity to attract consumers. You can really learn from this story for your business. And this is just one thought on how social networks can turn into marketing weapons.

Industry Analysis through 40 Questions (part 2)
Competitors and Competitive Industry Analysis 22. How many competitors in this industry? Analyze your piece of the market, i.e. those with whom you are really competing. But be aware of…

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How to make a quotation correctly? (part 2)
Here are some tips for writing a good headline: The title is a question. For example: “How to increase profits by 2 times?” Or “How to bring the site to…

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Tips for a novice leader or 15 moments of truth
In business, if not at the very beginning, then a little later, when he grows up, you will have to be a leader, one way or another. Therefore, today's post…

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How to study the market and why is it needed? (part 1)
First, let's figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is…

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