5 steps to explore the market
1. Set the goal of market research. Do not just collect information, but decide (or rather, understand) what do you want to know? Why do you need this information? Then you will find exactly what you need.
2. Gather information. Use different sources – and communication with people, and the Internet, and magazines, and statistics of different organizations … everything you can get … Do not forget about wordstat! 🙂
3. Check the information. Sometimes information from different sources can be very different. Unfortunately, this happens and you have to spend extra time. But nothing can be done – it’s better than continuing to work, being in error. Continue reading
2. Which of the processes has the most significant impact on profits in my business?
Here, rather, it’s immediately clear, but nonetheless. It’s immediately understandable, because I believe that in any business the most important thing is marketing. Attracting new customers and retaining old ones. The essence of the question is more about what factor is in second, third place and so on. I already gave the first :-). Make some rating. In general, you need to understand the interconnections of all these processes and determine priorities. That’s what I meant. That sounds better :-). Continue reading