How to increase profits in your business (part 2)
How much will profit increase? Above, we have listed five methods for increasing profits. How much profit will increase depends on how effectively we implement all the changes in the…

Continue reading →

The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 2)
8. Foresight Are you not a psychic? Sorry. Well, let’s do it, then somehow differently. OK stop, seriously. No superfluous feelings are meant. Remember, we have already called control one…

Continue reading →

How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

Continue reading →

Copying a business, or how to capitalize on other people’s ideas (part 2)

How to capitalize on other people’s ideas, or how to copy a business?
Firstly, a little reservation. I do not want to say that the world does not need new products, and no one will invent them. Will, of course. I already said that those who can do it can and will do it. So take good successful examples and copy them. On its own scale, of course. Copying someone else’s business is fine, don’t worry. And this is the key to success if you correctly complete your part of the task.

In this case, of course, do not expect someone to come up with a new successful business, and you will copy it. Take any existing successful business, analyze it, ask the following questions:

What do they do to be successful?
What is it according to your observations (moment, process or tool) that most likely ensured them this success?
What kind of marketing do they have? What is their market behavior? Why?
What do they actually offer (not what product, but what exactly do they offer the consumer – we already know that the product is a solution to some problem)?
Next, take the industry leader and think:

What exactly are they better than competitors? As a product? In customer service? In marketing and advertising? In an additional service? In everything?
What do they do differently?
What is their greatest value? What is most important to them?
What exactly are they recognizable in the industry market?
Answers to these questions will give you an understanding of how a successful business is built. Do not think that you can do everything the same way – and here you have a successful business? No, not really, of course, but nonetheless. Of course, you can’t just take and copy all the elements of a business. Copying in the truest sense of the word is still not the best option. Copying a business in a good way is the beginning of your business with an eye on someone else’s successful business. But, I emphasize ITS.

Therefore, you must definitely bring something of your own to the business. And not just bring, but improve. Otherwise, how will you compete with those who are already in this type of business? When you have an understanding of what and how those who are already successfully working in this niche are doing, you can also understand what can be improved. But you must at least do something better, cheaper, more convenient, closer, more beautiful … but what’s awesome. This will be your UTP.

Further more. Improve everything. Slowly, over time, but improve. And who can guarantee that one day you will not be a leader in your industry?

And after all, how can you say that copying a business cannot be effective, and that you need to find a unique unoccupied niche? A copy is better than the original, as they say. In fact, such a business is generally unique and none is a copy.

In general, the formula for making money on other people’s business ideas looks something like this:

Find (see) a successful business + analyze it + copy good + improve everything that can be improved = own successful business

Selling freshly squeezed juices as a business
Everyone began to take care of their health, everyone has heard about vitamins and minerals, about natural and environmentally friendly products. The time has come when people are really trying…

...

How to study the market and why is it needed? (part 2)
5 steps to explore the market 1. Set the goal of market research. Do not just collect information, but decide (or rather, understand) what do you want to know? Why…

...

How to establish a business (part 1)
On the topic of how to establish a business, I already wrote in an article on how to organize your business. But since setting up a business is not the…

...

How to do a SWOT analysis (part 2)
Step 2. Analysis of the business environment In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually…

...