First, let’s figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is customers, but competitors. And that’s all. Roughly speaking, of course, but the essence is as follows. Accordingly, to study the market is to study customers and explore competitors. Just huh? 🙂
More about what it is to “explore the market”
I’ll start the paragraph as I finished the previous one – excuse me. Explore the market – this is to study customers and explore competitors. In fact, you have two areas for market research. Continue reading
How does Amazon sell products?
As I said, we’ll just go point by point along the route that is offered to the visitor on the site. And we will, of course, comment on certain tricks and moments. So, let’s go:
1. Personal recommendations
Immediately after entering the site in the upper right corner, Amazon gives personal recommendations for each registered visitor. For your previous visits, the system tried to understand you and create a certain knowledge base about you, on the basis of which it will offer products to you personally with each new visit to the site. This shows how important it is to know your customer, meet his preferences and work with your customers constantly. Errors in sentences are not excluded, of course, but this is not the most important thing. Continue reading
Real and real customer needs for every aspect of the business). This is your “customer agreement”.
Finding a point is already good for every aspect of the business is priceless.
Borrow ideas from a wide variety of companies and industries – this gives an advantage, because all competitors usually have the same narrow horizons.
Excuses and profits are incompatible. The scoreboard (some kind of sports arena, meaning) shows the result, because it is important, not the reason, because it is not important.
We must constantly think about how to increase profits – to increase the share of profitable working time, find new ways of marketing and advertising, how to keep each client, how to get recommendations, what is not worth doing, what needs to be delegated, etc., etc. Continue reading