Kennedy marketing or tough business management
Real and real customer needs for every aspect of the business). This is your “customer agreement”. Finding a point is already good for every aspect of the business is priceless.…

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Production of decorative stone as a business idea
We will begin our consideration of this business idea with a short history. The first building material that was used by our ancestors thousands of years ago, and only in…

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Learning business by watching others succeed (part 1)
6 business lessons from the Barack Obama campaign Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one…

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monitoring

What a business depends on – 5 digits that an entrepreneur must know (part 2)

5. Lifetime value of the client / Cost of attracting one client

This indicator will allow you to understand how much you will get back from each invested ruble. In our case, it looks like this: 28750/500 = 57.5. For each invested ruble in attracting customers, you get in the long term (i.e. for the time during which the client buys goods or services from you) 57.5 rubles. Very good, by the way :-). But this is just an example, of course. By the way, this shows how important it is to work with regular customers.

This parameter very clearly shows the long-term prospects of your business. If every invested ruble brings you 2 or 5, then this is a bad business, you know. Draw conclusions and make corrections. Continue reading

How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

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Mistakes of novice entrepreneurs - 10 most dangerous (part 2)
Mistake # 5: impatience A common mistake of aspiring entrepreneurs is impatience. Business takes time, be patient. If you want to earn a million in the first month, hmmm ...…

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How to recover lost customers or 6 errors that make customers forget about you
One of the most important aspects of doing business is retaining your customers and working with them. Attracting new customers is always more expensive for small businesses than working with…

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