How to make a marketing plan from 7 offers
Today a very short article will turn out, I think. Let's talk about how to draw up a marketing plan in 7 sentences. Perhaps the article will be voluminous, but…

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What a business potential consists of - 10 basic elements
The main components of business potential The main components of a business’s potential are what business depends on the most. As I understand it, and so I talk about it,…

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Kennedy marketing or tough business management
Real and real customer needs for every aspect of the business). This is your “customer agreement”. Finding a point is already good for every aspect of the business is priceless.…

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blogs and videos

What a business depends on – 5 digits that an entrepreneur must know (part 1)

Are you an entrepreneur and do you have your own business? Or strive to open a business and become an entrepreneur? Have you ever wondered what the business depends on and how to make it successful? Understanding what the business depends on and which are crucial for the success of your own business is the direct responsibility of the entrepreneur. We’ll talk about this today. Rather, we’ll talk about what exactly you, as an entrepreneur, are obliged to monitor and analyze in your business all the time.
What 5 digits should an entrepreneur know and why does a business depend on them
First, let us single out one business axiom: business is not luck and not luck, it is a process that requires constant monitoring, analysis and conclusions. Continue reading

How to increase profits in your business (part 2)

How much will profit increase?
Above, we have listed five methods for increasing profits. How much profit will increase depends on how effectively we implement all the changes in the business and how much we are able to “work” them together. Let’s look at a specific example of how much we can increase profits if we improve each of the 5 indicators by 10%. At the same time, of course, it will be difficult to do this, but it can be done gradually and in turn.

So, we are analyzing not a real, but a fictional, but still a concrete example, with numbers. Let’s see what we get, how much profit will increase.

Our initial figures are as follows: 500,000 rubles revenue, 1,000 potential customers, 10% conversion (100 real buyers), 25% repeat sales (i.e. 25 additional sales to old customers), we sell goods with a margin of 100%. It is easy to calculate that we have only 125 sales for 4000 each. Continue reading

Learning business by watching others succeed (part 1)

6 business lessons from the Barack Obama campaign
Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one who managed to really teach business lessons through his campaign, i.e. turn online donors into real ground supporters and voices. How did his online advertising campaign work?

Barack Obama had an email list of 13 million people. He had five million friends on 15 different social networks such as Facebook (3,000,000), MySpace, covering several Asian communities, African-Americans and Spaniards. He had a website with over 8.5 million visitors per month, over 400,000 blog posts. Continue reading

How to become a successful entrepreneur: 30 tips
How to become a successful entrepreneur? I don’t know, I’ll tell you straight. If you wanted to hear the answer directly, it is unlikely to succeed. Successful entrepreneurs become working,…

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How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

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How to do a SWOT analysis (part 1)
SWOT analysis is a very important tool for opening, planning and running a business, respectively, and the question “how to do SWOT analysis” is of particular importance in the life…

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The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 2)
8. Foresight Are you not a psychic? Sorry. Well, let’s do it, then somehow differently. OK stop, seriously. No superfluous feelings are meant. Remember, we have already called control one…

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