Learning business by watching others succeed (part 1)
6 business lessons from the Barack Obama campaign Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one…

Continue reading →

How to study the market and why is it needed? (part 1)
First, let's figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is…

Continue reading →

Learning business by watching others succeed (part 1)
6 business lessons from the Barack Obama campaign Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one…

Continue reading →

What a business depends on – 5 digits that an entrepreneur must know (part 2)

5. Lifetime value of the client / Cost of attracting one client

This indicator will allow you to understand how much you will get back from each invested ruble. In our case, it looks like this: 28750/500 = 57.5. For each invested ruble in attracting customers, you get in the long term (i.e. for the time during which the client buys goods or services from you) 57.5 rubles. Very good, by the way :-). But this is just an example, of course. By the way, this shows how important it is to work with regular customers.

This parameter very clearly shows the long-term prospects of your business. If every invested ruble brings you 2 or 5, then this is a bad business, you know. Draw conclusions and make corrections. Urgently. This is really what your business depends on.

What business depends on – summarize
The numbers that we described above are really important, understand. They will be your main guideline for the movement of your business and an indicator of how successfully you conduct it. Based on competent analysis and the right conclusions, you can make the right business decisions and grow your business at a fast pace.

I recommend that you consider all of the above parameters in relation to individual advertising channels and for individual periods of time, as well as make average values ​​for your business. Analyze and draw conclusions. Build your own system for monitoring and tracking all the important parameters of your own business, especially these five.

Use the comment fields and leave your opinion about it.

The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 1)
I will say right away: this topic should be considered, as it were, in a special plane, or something ... What do I mean? I explain. I am a supporter…

...

Selling freshly squeezed juices as a business
Everyone began to take care of their health, everyone has heard about vitamins and minerals, about natural and environmentally friendly products. The time has come when people are really trying…

...

Learning business by watching others succeed (part 2)
Lessons for Entrepreneurs from Google How can you learn business by observing and analyzing the development of Google. There really is something to learn - in business and not only…

...