How to study the market and why is it needed? (part 1)
First, let's figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is…

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Addresses of tax inspections in Moscow (part 3)
Inspectorate of the Federal Tax Service of Russia No. 28 - South-Western AO Address: 117149, Moscow, st. Sivashskaya, house 5. Help desk phone: 8 (495) 276-22-22. Fax: 8 (495) 400-25-10.…

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Kennedy marketing or tough business management
Real and real customer needs for every aspect of the business). This is your “customer agreement”. Finding a point is already good for every aspect of the business is priceless.…

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incentive scheme

Selling freshly squeezed juices as a business

Everyone began to take care of their health, everyone has heard about vitamins and minerals, about natural and environmentally friendly products. The time has come when people are really trying to be beautiful and healthy. At the same time, no matter how anyone says, the solvency of the population is also growing. And so now, selling freshly squeezed juices as a business has potential.

The Americans were the first to come up with money to make fresh juices. Smoothie bars appeared in the mid-90s, and the business quickly spread around the world. The annual income from the sale of juices in the United States amounts to billions of dollars. In Russia, the sale of freshly squeezed juices as a business has appeared in recent years, and is rapidly gaining popularity. Continue reading

Industry Analysis through 40 Questions (part 2)

Competitors and Competitive Industry Analysis
22. How many competitors in this industry? Analyze your piece of the market, i.e. those with whom you are really competing. But be aware of the overall competition in the industry too.

23. Who will be (or are) your main competitor in the market?

24. How long have your competitors been in the market?

25. What market share do they own? In general, and each individual. Naturally, these will be indicative definitions.

26. Where are they and where do they work (that is, they offer their services and / or goods)? Continue reading

How to stimulate employees, or about the mistakes of material incentives

What mistakes in motivating employees are considered the most common?
We will list a few standard mistakes made by managers and hope that they will help you better understand how to stimulate employees and thus improve your business.

Error number 1. Failure to pay remuneration obligations
In this case, employees are demotivated and eventually cease to trust management, and some even leave the company.

Mistake number 2. Premium payment guarantee
If employees are encouraged with guaranteed bonuses, then they often perceive the bonus as part of their salary. They do not need to make an effort to obtain it. And if you decide not to pay the premium, then you will receive a wave of discontent in response. Continue reading

How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

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Learning business by watching others succeed (part 1)
6 business lessons from the Barack Obama campaign Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one…

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How to make a marketing plan from 7 offers
Today a very short article will turn out, I think. Let's talk about how to draw up a marketing plan in 7 sentences. Perhaps the article will be voluminous, but…

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The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 2)
8. Foresight Are you not a psychic? Sorry. Well, let’s do it, then somehow differently. OK stop, seriously. No superfluous feelings are meant. Remember, we have already called control one…

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