What a business potential consists of - 10 basic elements
The main components of business potential The main components of a business’s potential are what business depends on the most. As I understand it, and so I talk about it,…

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Tips for a novice leader or 15 moments of truth
In business, if not at the very beginning, then a little later, when he grows up, you will have to be a leader, one way or another. Therefore, today's post…

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What a business depends on - 5 digits that an entrepreneur must know (part 2)
5. Lifetime value of the client / Cost of attracting one client This indicator will allow you to understand how much you will get back from each invested ruble. In…

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Kennedy marketing or tough business management

Real and real customer needs for every aspect of the business). This is your “customer agreement”.
Finding a point is already good for every aspect of the business is priceless.
Borrow ideas from a wide variety of companies and industries – this gives an advantage, because all competitors usually have the same narrow horizons.
Excuses and profits are incompatible. The scoreboard (some kind of sports arena, meaning) shows the result, because it is important, not the reason, because it is not important.
We must constantly think about how to increase profits – to increase the share of profitable working time, find new ways of marketing and advertising, how to keep each client, how to get recommendations, what is not worth doing, what needs to be delegated, etc., etc.Selling is not an act, but a process. Find out the most effective selling algorithm and force all employees to clearly follow it.
The right sales system + the right sellers = outstanding results.
Follow-up is a must-have tool for a successful business. Including, maintaining a “lively” and relevant customer base.
Time management!!! Ruthless discipline.
The most important skill of an entrepreneur is a clear understanding of what you can and cannot do. Sometimes the ability to give up something is the path to success.
It’s important not to be a squirrel in a wheel.
There will always be many reasons for NOT making a decision (you need to study the issue more deeply, you need to think about a business idea, you need to add it to the list, you need to make the business plan more thorough, etc.).
Decide for yourself, what are the three main things (factors) to make a profit from a business? They must be done every day!
In the end, we add that if you are going to open your own business, you should always have the answer to the following questions:

Who is the buyer of my product and / or service?
How much is the buyer willing to pay for this product?
Where will he find him, or how will I bring him (the product) to him (the buyer)?
What will be the cost of the product and is it possible to make money on it?

How to study the market and why is it needed? (part 1)
First, let's figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is…

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The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 2)
8. Foresight Are you not a psychic? Sorry. Well, let’s do it, then somehow differently. OK stop, seriously. No superfluous feelings are meant. Remember, we have already called control one…

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The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 2)
8. Foresight Are you not a psychic? Sorry. Well, let’s do it, then somehow differently. OK stop, seriously. No superfluous feelings are meant. Remember, we have already called control one…

...

What a business depends on - 5 digits that an entrepreneur must know (part 2)
5. Lifetime value of the client / Cost of attracting one client This indicator will allow you to understand how much you will get back from each invested ruble. In…

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