How to make a marketing plan from 7 offers
Today a very short article will turn out, I think. Let's talk about how to draw up a marketing plan in 7 sentences. Perhaps the article will be voluminous, but…

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How to study the market and why is it needed? (part 2)
5 steps to explore the market 1. Set the goal of market research. Do not just collect information, but decide (or rather, understand) what do you want to know? Why…

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Copying a business, or how to capitalize on other people's ideas (part 2)
How to capitalize on other people's ideas, or how to copy a business? Firstly, a little reservation. I do not want to say that the world does not need new…

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implementation

Selling freshly squeezed juices as a business

Everyone began to take care of their health, everyone has heard about vitamins and minerals, about natural and environmentally friendly products. The time has come when people are really trying to be beautiful and healthy. At the same time, no matter how anyone says, the solvency of the population is also growing. And so now, selling freshly squeezed juices as a business has potential.

The Americans were the first to come up with money to make fresh juices. Smoothie bars appeared in the mid-90s, and the business quickly spread around the world. The annual income from the sale of juices in the United States amounts to billions of dollars. In Russia, the sale of freshly squeezed juices as a business has appeared in recent years, and is rapidly gaining popularity. Continue reading

The most important factor for business success

You want to know a lot of things, to be able to do even more, but if you don’t make a decision, if you are not ready to act, you won’t succeed in any business. Or, if you don’t have a firm determination to follow your personal decision. The main thing is to start and do. And, if you do not decide on this, you will not succeed in business in any way, right?

How does the main factor of business success work?
I am not a psychologist or philosopher, but I’ll try to find out how the very important factor of success in business and in life works, where it comes from and what it is eaten with.

Firstly, you need to understand that it consists of two parts that are completely interdependent from each other: Continue reading

How to stimulate employees, or about the mistakes of material incentives

What mistakes in motivating employees are considered the most common?
We will list a few standard mistakes made by managers and hope that they will help you better understand how to stimulate employees and thus improve your business.

Error number 1. Failure to pay remuneration obligations
In this case, employees are demotivated and eventually cease to trust management, and some even leave the company.

Mistake number 2. Premium payment guarantee
If employees are encouraged with guaranteed bonuses, then they often perceive the bonus as part of their salary. They do not need to make an effort to obtain it. And if you decide not to pay the premium, then you will receive a wave of discontent in response. Continue reading

How to study the market and why is it needed? (part 1)
First, let's figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is…

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How to study the market and why is it needed? (part 2)
5 steps to explore the market 1. Set the goal of market research. Do not just collect information, but decide (or rather, understand) what do you want to know? Why…

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Addresses of tax inspections in Moscow (part 3)
Inspectorate of the Federal Tax Service of Russia No. 28 - South-Western AO Address: 117149, Moscow, st. Sivashskaya, house 5. Help desk phone: 8 (495) 276-22-22. Fax: 8 (495) 400-25-10.…

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