How to study the market and why is it needed? (part 2)
5 steps to explore the market 1. Set the goal of market research. Do not just collect information, but decide (or rather, understand) what do you want to know? Why…

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Kennedy marketing or tough business management
Real and real customer needs for every aspect of the business). This is your “customer agreement”. Finding a point is already good for every aspect of the business is priceless.…

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Painting house facades as a business idea
Buildings are almost always high. Stairs, hanging cradles, scaffolding and other smaller appliances are simply necessary for starting a business. And, of course, special paints, electric rollers, compressors. The complexity…

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opportunities

How to do a SWOT analysis (part 2)

Step 2. Analysis of the business environment
In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually represent for us and our business. We will do this, as you might imagine, through a few questions. Here they are:

19. What legal factors can be a threat to our business, and which opportunities?

20. What political factors for our business can be a threat, and which opportunities? Continue reading

Tips for a novice leader or 15 moments of truth

In business, if not at the very beginning, then a little later, when he grows up, you will have to be a leader, one way or another. Therefore, today’s post is called advice to the novice leader, and in it I will share some of my recommendations, thoughts and experiences.

I will say right away that some of them have been personally tested, and some are “taken from open sources,” as they say :-). That is, they are in all the business literature that I read, at least, but I have not yet had time to verify their effectiveness. Not because there are doubts, just did not happen in some situations. I will warn about this during the article. Continue reading

Copying a business, or how to capitalize on other people's ideas (part 1)
Copying a business is a really powerful tool for creating a truly solid business. And let them say that it’s bad, that originality and creativity are valued higher, that copying…

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Factors Affecting Business Development
What factors influence business development strongly and constantly? We are talking about three business factors (or elements that are more convenient for anyone) - attention, reputation and trust. They are…

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Mistakes of novice entrepreneurs - 10 most dangerous (part 1)
The mistakes of start-up entrepreneurs are a real part of starting your own business. And you can’t get away from it, dear entrepreneurs, beginners and not really :-). Mistakes are…

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