5. Lifetime value of the client / Cost of attracting one client
This indicator will allow you to understand how much you will get back from each invested ruble. In our case, it looks like this: 28750/500 = 57.5. For each invested ruble in attracting customers, you get in the long term (i.e. for the time during which the client buys goods or services from you) 57.5 rubles. Very good, by the way :-). But this is just an example, of course. By the way, this shows how important it is to work with regular customers.
This parameter very clearly shows the long-term prospects of your business. If every invested ruble brings you 2 or 5, then this is a bad business, you know. Draw conclusions and make corrections. Continue reading
How to become a successful entrepreneur? I don’t know, I’ll tell you straight. If you wanted to hear the answer directly, it is unlikely to succeed. Successful entrepreneurs become working, gaining their own experience, learning and steadily realizing their own business ideas and intentions. And not because they had beforehand an answer to that very question: how to become a successful entrepreneur? Therefore, friends, if you want to become successful entrepreneurs, believe and work, and everything will work out. Mistakes, of course, will be, but they are just part of the path to success in entrepreneurship. By the way, here is a list of common mistakes made by new entrepreneurs. Continue reading
You want to know a lot of things, to be able to do even more, but if you don’t make a decision, if you are not ready to act, you won’t succeed in any business. Or, if you don’t have a firm determination to follow your personal decision. The main thing is to start and do. And, if you do not decide on this, you will not succeed in business in any way, right?
How does the main factor of business success work?
I am not a psychologist or philosopher, but I’ll try to find out how the very important factor of success in business and in life works, where it comes from and what it is eaten with.
Firstly, you need to understand that it consists of two parts that are completely interdependent from each other: Continue reading