What a business depends on - 5 digits that an entrepreneur must know (part 2)
5. Lifetime value of the client / Cost of attracting one client This indicator will allow you to understand how much you will get back from each invested ruble. In…

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Painting house facades as a business idea
Buildings are almost always high. Stairs, hanging cradles, scaffolding and other smaller appliances are simply necessary for starting a business. And, of course, special paints, electric rollers, compressors. The complexity…

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How to sell goods well - learn from Amazon
How does Amazon sell products? As I said, we’ll just go point by point along the route that is offered to the visitor on the site. And we will, of…

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marketing plan

List of activities requiring a license (part 2)

20) Activities for the carriage of inland water transport, sea transport of passengers.

21) Activities in the transport of inland water transport, sea transport of dangerous goods.

22) Activities for the carriage of passengers by air (unless the specified activity is carried out to meet the own needs of a legal entity or individual entrepreneur).

23) Activities for the carriage of goods by air (unless the specified activity is carried out to ensure the own needs of a legal entity or individual entrepreneur). Continue reading

How to study the market and why is it needed? (part 2)

5 steps to explore the market
1. Set the goal of market research. Do not just collect information, but decide (or rather, understand) what do you want to know? Why do you need this information? Then you will find exactly what you need.

2. Gather information. Use different sources – and communication with people, and the Internet, and magazines, and statistics of different organizations … everything you can get … Do not forget about wordstat! 🙂

3. Check the information. Sometimes information from different sources can be very different. Unfortunately, this happens and you have to spend extra time. But nothing can be done – it’s better than continuing to work, being in error. Continue reading

How to make a marketing plan from 7 offers

Today a very short article will turn out, I think. Let’s talk about how to draw up a marketing plan in 7 sentences. Perhaps the article will be voluminous, but very important and useful, I am sure. The fact that you can, and, most importantly, how to make a marketing plan in 7 sentences, was the first to speak of the world famous Jay Conrad Levinson – the father of guerrilla marketing. So, in fact, I am retelling his words to you. Who has already read – well done, who not – here’s an opportunity.

how to make a marketing plan
We make a marketing plan of 7 offers Continue reading

Industry Analysis through 40 Questions (part 2)
Competitors and Competitive Industry Analysis 22. How many competitors in this industry? Analyze your piece of the market, i.e. those with whom you are really competing. But be aware of…

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List of activities requiring a license (part 3)
38) Activities for the production of copies of audiovisual works, programs for electronic computers, databases and phonograms on any kind of media (except if the specified activity is independently carried…

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The most important factor for business success
You want to know a lot of things, to be able to do even more, but if you don’t make a decision, if you are not ready to act, you…

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