How to study the market and why is it needed? (part 1)
First, let's figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is…

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How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

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Factors Affecting Business Development
What factors influence business development strongly and constantly? We are talking about three business factors (or elements that are more convenient for anyone) - attention, reputation and trust. They are…

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marketing plan

List of activities requiring a license (part 2)

20) Activities for the carriage of inland water transport, sea transport of passengers.

21) Activities in the transport of inland water transport, sea transport of dangerous goods.

22) Activities for the carriage of passengers by air (unless the specified activity is carried out to meet the own needs of a legal entity or individual entrepreneur).

23) Activities for the carriage of goods by air (unless the specified activity is carried out to ensure the own needs of a legal entity or individual entrepreneur). Continue reading

How to study the market and why is it needed? (part 2)

5 steps to explore the market
1. Set the goal of market research. Do not just collect information, but decide (or rather, understand) what do you want to know? Why do you need this information? Then you will find exactly what you need.

2. Gather information. Use different sources – and communication with people, and the Internet, and magazines, and statistics of different organizations … everything you can get … Do not forget about wordstat! 🙂

3. Check the information. Sometimes information from different sources can be very different. Unfortunately, this happens and you have to spend extra time. But nothing can be done – it’s better than continuing to work, being in error. Continue reading

How to make a marketing plan from 7 offers

Today a very short article will turn out, I think. Let’s talk about how to draw up a marketing plan in 7 sentences. Perhaps the article will be voluminous, but very important and useful, I am sure. The fact that you can, and, most importantly, how to make a marketing plan in 7 sentences, was the first to speak of the world famous Jay Conrad Levinson – the father of guerrilla marketing. So, in fact, I am retelling his words to you. Who has already read – well done, who not – here’s an opportunity.

how to make a marketing plan
We make a marketing plan of 7 offers Continue reading

How to increase profits in your business (part 2)
How much will profit increase? Above, we have listed five methods for increasing profits. How much profit will increase depends on how effectively we implement all the changes in the…

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Production of decorative stone as a business idea
We will begin our consideration of this business idea with a short history. The first building material that was used by our ancestors thousands of years ago, and only in…

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How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

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