Industry Analysis through 40 Questions (part 1)
Analysis of the industry is not only an important step in opening your own business, but also an important tool for conducting and developing your own business. Indeed, making an…

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How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

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Addresses of tax inspections in Moscow (part 1)
Inspectorate of the Federal Tax Service of Russia No. 1 - Central AO Address: 105064, Moscow, Zemlyanoy Val St., 9. Help desk phone: 8 (495) 400-00-87. Fax: 8 (495) 400-01-66.…

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How to increase profits in your business (part 1)

If you are an entrepreneur, then you simply have to constantly ask yourself the same question – how to increase profits? Profit – this is business. The whole point of the business is to increase profits. I don’t know other reasons for doing business. Whoever says anything. There are only five ways to increase profits in business, according to business expert Paul Lambert (the so-called Formula Five). Further we will consider them.5 ways to increase profits
1. Increase Margin
The same Paul Lambert said that business is not to sell more, but to earn more for yourself. And the more you can get from your business, the more successful your business is. And vice versa. As you understand, there are two ways to increase margins and, accordingly, increase profits: either sell more expensive, or buy and / or produce cheaper. Continue reading

Copying a business, or how to capitalize on other people’s ideas (part 2)

How to capitalize on other people’s ideas, or how to copy a business?
Firstly, a little reservation. I do not want to say that the world does not need new products, and no one will invent them. Will, of course. I already said that those who can do it can and will do it. So take good successful examples and copy them. On its own scale, of course. Copying someone else’s business is fine, don’t worry. And this is the key to success if you correctly complete your part of the task.

In this case, of course, do not expect someone to come up with a new successful business, and you will copy it. Take any existing successful business, analyze it, ask the following questions: Continue reading

How to make a marketing plan from 7 offers

Today a very short article will turn out, I think. Let’s talk about how to draw up a marketing plan in 7 sentences. Perhaps the article will be voluminous, but very important and useful, I am sure. The fact that you can, and, most importantly, how to make a marketing plan in 7 sentences, was the first to speak of the world famous Jay Conrad Levinson – the father of guerrilla marketing. So, in fact, I am retelling his words to you. Who has already read – well done, who not – here’s an opportunity.

how to make a marketing plan
We make a marketing plan of 7 offers Continue reading

Addresses of tax inspections in Moscow (part 1)
Inspectorate of the Federal Tax Service of Russia No. 1 - Central AO Address: 105064, Moscow, Zemlyanoy Val St., 9. Help desk phone: 8 (495) 400-00-87. Fax: 8 (495) 400-01-66.…

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How to make a quotation correctly? (part 2)
Here are some tips for writing a good headline: The title is a question. For example: “How to increase profits by 2 times?” Or “How to bring the site to…

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How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

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How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

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