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How to increase profits in your business (part 1)
If you are an entrepreneur, then you simply have to constantly ask yourself the same question – how to increase profits? Profit – this is business. The whole point of the business is to increase profits. I don’t know other reasons for doing business. Whoever says anything. There are only five ways to increase profits in business, according to business expert Paul Lambert (the so-called Formula Five). Further we will consider them.5 ways to increase profits
1. Increase Margin
The same Paul Lambert said that business is not to sell more, but to earn more for yourself. And the more you can get from your business, the more successful your business is. And vice versa. As you understand, there are two ways to increase margins and, accordingly, increase profits: either sell more expensive, or buy and / or produce cheaper. Continue reading
Copying a business, or how to capitalize on other people’s ideas (part 2)
How to capitalize on other people’s ideas, or how to copy a business?
Firstly, a little reservation. I do not want to say that the world does not need new products, and no one will invent them. Will, of course. I already said that those who can do it can and will do it. So take good successful examples and copy them. On its own scale, of course. Copying someone else’s business is fine, don’t worry. And this is the key to success if you correctly complete your part of the task.
In this case, of course, do not expect someone to come up with a new successful business, and you will copy it. Take any existing successful business, analyze it, ask the following questions: Continue reading
How to make a marketing plan from 7 offers
Today a very short article will turn out, I think. Let’s talk about how to draw up a marketing plan in 7 sentences. Perhaps the article will be voluminous, but very important and useful, I am sure. The fact that you can, and, most importantly, how to make a marketing plan in 7 sentences, was the first to speak of the world famous Jay Conrad Levinson – the father of guerrilla marketing. So, in fact, I am retelling his words to you. Who has already read – well done, who not – here’s an opportunity.
how to make a marketing plan
We make a marketing plan of 7 offers Continue reading