5. Lifetime value of the client / Cost of attracting one client
This indicator will allow you to understand how much you will get back from each invested ruble. In our case, it looks like this: 28750/500 = 57.5. For each invested ruble in attracting customers, you get in the long term (i.e. for the time during which the client buys goods or services from you) 57.5 rubles. Very good, by the way :-). But this is just an example, of course. By the way, this shows how important it is to work with regular customers.
This parameter very clearly shows the long-term prospects of your business. If every invested ruble brings you 2 or 5, then this is a bad business, you know. Draw conclusions and make corrections. Continue reading
I am not writing this article “How to succeed in business” at all. The other day, I accidentally stumbled upon a list of success factors in business with which I strongly disagree. And I decided to make my own)). First, I bring one that made me write again about how to achieve success in business, i.e. wrong list, in my opinion. Here he is:
Working capacity 6.90%
Talent 5.00% Continue reading