How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

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How to do a SWOT analysis (part 2)
Step 2. Analysis of the business environment In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually…

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Copying a business, or how to capitalize on other people's ideas (part 1)
Copying a business is a really powerful tool for creating a truly solid business. And let them say that it’s bad, that originality and creativity are valued higher, that copying…

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Monthly Archives: June 2018

What a business depends on – 5 digits that an entrepreneur must know (part 2)

5. Lifetime value of the client / Cost of attracting one client

This indicator will allow you to understand how much you will get back from each invested ruble. In our case, it looks like this: 28750/500 = 57.5. For each invested ruble in attracting customers, you get in the long term (i.e. for the time during which the client buys goods or services from you) 57.5 rubles. Very good, by the way :-). But this is just an example, of course. By the way, this shows how important it is to work with regular customers.

This parameter very clearly shows the long-term prospects of your business. If every invested ruble brings you 2 or 5, then this is a bad business, you know. Draw conclusions and make corrections. Continue reading

What a business depends on – 5 digits that an entrepreneur must know (part 1)

Are you an entrepreneur and do you have your own business? Or strive to open a business and become an entrepreneur? Have you ever wondered what the business depends on and how to make it successful? Understanding what the business depends on and which are crucial for the success of your own business is the direct responsibility of the entrepreneur. We’ll talk about this today. Rather, we’ll talk about what exactly you, as an entrepreneur, are obliged to monitor and analyze in your business all the time.
What 5 digits should an entrepreneur know and why does a business depend on them
First, let us single out one business axiom: business is not luck and not luck, it is a process that requires constant monitoring, analysis and conclusions. Continue reading

How to establish a business (part 1)
On the topic of how to establish a business, I already wrote in an article on how to organize your business. But since setting up a business is not the…

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List of activities requiring a license (part 1)
1) Development, production, distribution of encryption (cryptographic) means, information systems and telecommunication systems protected using encryption (cryptographic) means, performance of work, rendering services in the field of information encryption, maintenance…

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Common Small Business Mistakes
The topic of today's material is small business mistakes. A couple of days ago, I began to think, and what are most often mistaken? I mean us - small entrepreneurs.…

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