Monthly Archives: June 2018
5. Lifetime value of the client / Cost of attracting one client
This indicator will allow you to understand how much you will get back from each invested ruble. In our case, it looks like this: 28750/500 = 57.5. For each invested ruble in attracting customers, you get in the long term (i.e. for the time during which the client buys goods or services from you) 57.5 rubles. Very good, by the way :-). But this is just an example, of course. By the way, this shows how important it is to work with regular customers.
This parameter very clearly shows the long-term prospects of your business. If every invested ruble brings you 2 or 5, then this is a bad business, you know. Draw conclusions and make corrections. Continue reading
Are you an entrepreneur and do you have your own business? Or strive to open a business and become an entrepreneur? Have you ever wondered what the business depends on and how to make it successful? Understanding what the business depends on and which are crucial for the success of your own business is the direct responsibility of the entrepreneur. We’ll talk about this today. Rather, we’ll talk about what exactly you, as an entrepreneur, are obliged to monitor and analyze in your business all the time.
What 5 digits should an entrepreneur know and why does a business depend on them
First, let us single out one business axiom: business is not luck and not luck, it is a process that requires constant monitoring, analysis and conclusions. Continue reading