How to make a marketing plan from 7 offers
Today a very short article will turn out, I think. Let's talk about how to draw up a marketing plan in 7 sentences. Perhaps the article will be voluminous, but…

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Industry Analysis through 40 Questions (part 2)
Competitors and Competitive Industry Analysis 22. How many competitors in this industry? Analyze your piece of the market, i.e. those with whom you are really competing. But be aware of…

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Common Small Business Mistakes
The topic of today's material is small business mistakes. A couple of days ago, I began to think, and what are most often mistaken? I mean us - small entrepreneurs.…

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How to sell goods well – learn from Amazon

How does Amazon sell products?
As I said, we’ll just go point by point along the route that is offered to the visitor on the site. And we will, of course, comment on certain tricks and moments. So, let’s go:

1. Personal recommendations

Immediately after entering the site in the upper right corner, Amazon gives personal recommendations for each registered visitor. For your previous visits, the system tried to understand you and create a certain knowledge base about you, on the basis of which it will offer products to you personally with each new visit to the site. This shows how important it is to know your customer, meet his preferences and work with your customers constantly. Errors in sentences are not excluded, of course, but this is not the most important thing. Continue reading

Industry Analysis through 40 Questions (part 1)
Analysis of the industry is not only an important step in opening your own business, but also an important tool for conducting and developing your own business. Indeed, making an…

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Painting house facades as a business idea
Buildings are almost always high. Stairs, hanging cradles, scaffolding and other smaller appliances are simply necessary for starting a business. And, of course, special paints, electric rollers, compressors. The complexity…

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Tips for a novice leader or 15 moments of truth
In business, if not at the very beginning, then a little later, when he grows up, you will have to be a leader, one way or another. Therefore, today's post…

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