How to recover lost customers or 6 errors that make customers forget about you
One of the most important aspects of doing business is retaining your customers and working with them. Attracting new customers is always more expensive for small businesses than working with…

Continue reading →

Industry Analysis through 40 Questions (part 2)
Competitors and Competitive Industry Analysis 22. How many competitors in this industry? Analyze your piece of the market, i.e. those with whom you are really competing. But be aware of…

Continue reading →

What a business depends on - 5 digits that an entrepreneur must know (part 1)
Are you an entrepreneur and do you have your own business? Or strive to open a business and become an entrepreneur? Have you ever wondered what the business depends on…

Continue reading →

often mistaken

How to study the market and why is it needed? (part 1)

First, let’s figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is customers, but competitors. And that’s all. Roughly speaking, of course, but the essence is as follows. Accordingly, to study the market is to study customers and explore competitors. Just huh? 🙂

More about what it is to “explore the market”
I’ll start the paragraph as I finished the previous one – excuse me. Explore the market – this is to study customers and explore competitors. In fact, you have two areas for market research. Continue reading

Factors Affecting Business Development

What factors influence business development strongly and constantly?
We are talking about three business factors (or elements that are more convenient for anyone) – attention, reputation and trust. They are absolutely interconnected and can hardly exist separately from each other (at least, a single factor will never show such effectiveness as with their synergistic interaction). However, we will consider each of these factors separately.

1. Attention
It is easy to guess that you first need to attract attention, and that it is the first step in this cycle of factors affecting business development. This must be done, of course, by means of marketing and advertising (in particular, Internet marketing and advertising). And let it seem simple and logical, but I’m sure that many here are often mistaken – they simply do not attract enough attention of potential customers to their business. Continue reading

How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

...

Painting house facades as a business idea
Buildings are almost always high. Stairs, hanging cradles, scaffolding and other smaller appliances are simply necessary for starting a business. And, of course, special paints, electric rollers, compressors. The complexity…

...

What a business depends on - 5 digits that an entrepreneur must know (part 1)
Are you an entrepreneur and do you have your own business? Or strive to open a business and become an entrepreneur? Have you ever wondered what the business depends on…

...