How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

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How to establish a business (part 2)
2. Which of the processes has the most significant impact on profits in my business? Here, rather, it’s immediately clear, but nonetheless. It’s immediately understandable, because I believe that in…

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Learning business by watching others succeed (part 2)
Lessons for Entrepreneurs from Google How can you learn business by observing and analyzing the development of Google. There really is something to learn - in business and not only…

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purchase decision

How to sell goods well – learn from Amazon

How does Amazon sell products?
As I said, we’ll just go point by point along the route that is offered to the visitor on the site. And we will, of course, comment on certain tricks and moments. So, let’s go:

1. Personal recommendations

Immediately after entering the site in the upper right corner, Amazon gives personal recommendations for each registered visitor. For your previous visits, the system tried to understand you and create a certain knowledge base about you, on the basis of which it will offer products to you personally with each new visit to the site. This shows how important it is to know your customer, meet his preferences and work with your customers constantly. Errors in sentences are not excluded, of course, but this is not the most important thing. Continue reading

Car rental as a business idea
Many of us have long been planning to open our own business and work only for ourselves. However, among many business ideas, people are lost, afraid to invest their hard-earned…

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How to study the market and why is it needed? (part 2)
5 steps to explore the market 1. Set the goal of market research. Do not just collect information, but decide (or rather, understand) what do you want to know? Why…

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What a business depends on - 5 digits that an entrepreneur must know (part 1)
Are you an entrepreneur and do you have your own business? Or strive to open a business and become an entrepreneur? Have you ever wondered what the business depends on…

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