Copying a business, or how to capitalize on other people's ideas (part 2)
How to capitalize on other people's ideas, or how to copy a business? Firstly, a little reservation. I do not want to say that the world does not need new…

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What a business depends on - 5 digits that an entrepreneur must know (part 2)
5. Lifetime value of the client / Cost of attracting one client This indicator will allow you to understand how much you will get back from each invested ruble. In…

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Common Small Business Mistakes
The topic of today's material is small business mistakes. A couple of days ago, I began to think, and what are most often mistaken? I mean us - small entrepreneurs.…

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basis of a stable business

How to do a SWOT analysis (part 2)

Step 2. Analysis of the business environment
In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually represent for us and our business. We will do this, as you might imagine, through a few questions. Here they are:

19. What legal factors can be a threat to our business, and which opportunities?

20. What political factors for our business can be a threat, and which opportunities? Continue reading

Factors Affecting Business Development

What factors influence business development strongly and constantly?
We are talking about three business factors (or elements that are more convenient for anyone) – attention, reputation and trust. They are absolutely interconnected and can hardly exist separately from each other (at least, a single factor will never show such effectiveness as with their synergistic interaction). However, we will consider each of these factors separately.

1. Attention
It is easy to guess that you first need to attract attention, and that it is the first step in this cycle of factors affecting business development. This must be done, of course, by means of marketing and advertising (in particular, Internet marketing and advertising). And let it seem simple and logical, but I’m sure that many here are often mistaken – they simply do not attract enough attention of potential customers to their business. Continue reading

How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

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Industry Analysis through 40 Questions (part 1)
Analysis of the industry is not only an important step in opening your own business, but also an important tool for conducting and developing your own business. Indeed, making an…

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How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

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