basis of a stable business
Step 2. Analysis of the business environment
In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually represent for us and our business. We will do this, as you might imagine, through a few questions. Here they are:
19. What legal factors can be a threat to our business, and which opportunities?
20. What political factors for our business can be a threat, and which opportunities? Continue reading
What factors influence business development strongly and constantly?
We are talking about three business factors (or elements that are more convenient for anyone) – attention, reputation and trust. They are absolutely interconnected and can hardly exist separately from each other (at least, a single factor will never show such effectiveness as with their synergistic interaction). However, we will consider each of these factors separately.
It is easy to guess that you first need to attract attention, and that it is the first step in this cycle of factors affecting business development. This must be done, of course, by means of marketing and advertising (in particular, Internet marketing and advertising). And let it seem simple and logical, but I’m sure that many here are often mistaken – they simply do not attract enough attention of potential customers to their business. Continue reading