Kennedy marketing or tough business management
Real and real customer needs for every aspect of the business). This is your “customer agreement”. Finding a point is already good for every aspect of the business is priceless.…

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How to study the market and why is it needed? (part 1)
First, let's figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is…

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Factors Affecting Business Development
What factors influence business development strongly and constantly? We are talking about three business factors (or elements that are more convenient for anyone) - attention, reputation and trust. They are…

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communicate and convince

How to increase business efficiency or reduce inventory

Entrepreneurs always have the question of how to increase business efficiency. Efficiency in a small business needs to be increased constantly, looking for new ways and opportunities. And one of the possible ways to increase efficiency in your business is to reduce inventory, however strange it may seem. We’ll talk about this today.

Why less inventory is a more efficient business?
First, inventory is a cost. First you need to purchase them, and then store them in a warehouse (which, by the way, is most likely for rent, no?). Continue reading

How to do a SWOT analysis (part 3)

Step 3. SWOT matrix
Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus, we classified all possible impacts on our business in 4 categories: Strengths, Weaknesses, Opportunities and Threats. Thanks to this matrix, we better understand our own business, and, accordingly, it is easier for us to make competent decisions.how to do swot analysis
SWOT analysis matrix

Step 4. SWOT Strategy
Stroking the matrix on the SWOT, it is easy to see that in each square two elements intersect. From this “intersection”, in fact, we can extract a separate business strategy and, on the basis of it, develop a business. Continue reading

The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 2)

8. Foresight
Are you not a psychic? Sorry. Well, let’s do it, then somehow differently. OK stop, seriously. No superfluous feelings are meant. Remember, we have already called control one of the main tasks of an entrepreneur. I said there that everything needs to be measured and controlled. So, from these your measurements you must draw some conclusions. To analyze and draw real, practical conclusions. And on this basis, try to give some kind of forecast. What can change, which way, when, etc., in your business, of course, you understand. The task is not easy, but nonetheless.

In general, taking this opportunity, I’ll say that, of course, you can not perform all the main tasks of an entrepreneur that are listed here. Just like at school, you know, they made 7 out of 10, you get a solid three. Continue reading

List of activities requiring a license (part 2)
20) Activities for the carriage of inland water transport, sea transport of passengers. 21) Activities in the transport of inland water transport, sea transport of dangerous goods. 22) Activities for…

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Tips for a novice leader or 15 moments of truth
In business, if not at the very beginning, then a little later, when he grows up, you will have to be a leader, one way or another. Therefore, today's post…

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Common Small Business Mistakes
The topic of today's material is small business mistakes. A couple of days ago, I began to think, and what are most often mistaken? I mean us - small entrepreneurs.…

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