How to make a quotation correctly? (part 2)

Here are some tips for writing a good headline:

The title is a question. For example: “How to increase profits by 2 times?” Or “How to bring the site to the top ten Yandex?”. It should be noted that this technique is already very often used, and therefore somewhat loses its effectiveness, but nonetheless. Definitely better than the “Commercial offer”.
Use the numbers in the title. For example: “11 ways to bring your site to the TOP for free!”.
Add some news in the headline. According to statistics, news headlines read 33% more often.
Use the words “free” and “new” in the title. They catch. BUT! Firstly, one can say the same thing as in the first paragraph about lesser efficiency over time. And secondly, it is very important (!) That you are selling. In some cases, “free” can push away a potential buyer. But overall, yes, these words work. Continue reading →