What a business potential consists of - 10 basic elements
The main components of business potential The main components of a business’s potential are what business depends on the most. As I understand it, and so I talk about it,…

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How to do a SWOT analysis (part 2)
Step 2. Analysis of the business environment In this step of the SWOT analysis, we must analyze in more detail all of the above factors and understand what they actually…

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How to do a SWOT analysis (part 3)
Step 3. SWOT matrix Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus,…

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How to recover lost customers or 6 errors that make customers forget about you

One of the most important aspects of doing business is retaining your customers and working with them. Attracting new customers is always more expensive for small businesses than working with existing ones. At the same time, the average check of regular customers according to statistics, if it changes, is for the better for business. Conversely, the loss (or non-return) of customers for a second and so on purchase is a serious loss for the entire business in fact. Therefore, the question of “how to return lost customers” is worth a separate consideration, at least.

In this article we will talk about how to return lost customers in a slightly unusual manner. I will list 10 main mistakes due to which, according to my observations, a small business most often loses customers, and you, correcting them (or not allowing them), will understand how to return lost customers. Continue reading

Industry Analysis through 40 Questions (part 1)
Analysis of the industry is not only an important step in opening your own business, but also an important tool for conducting and developing your own business. Indeed, making an…

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How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

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List of activities requiring a license (part 2)
20) Activities for the carriage of inland water transport, sea transport of passengers. 21) Activities in the transport of inland water transport, sea transport of dangerous goods. 22) Activities for…

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The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 2)
8. Foresight Are you not a psychic? Sorry. Well, let’s do it, then somehow differently. OK stop, seriously. No superfluous feelings are meant. Remember, we have already called control one…

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