Monthly Archives: January 2017
Lessons for Entrepreneurs from Google
How can you learn business by observing and analyzing the development of Google. There really is something to learn – in business and not only honestly. So friends, a lesson for entrepreneurs from Google. Just let’s start with a little bit of history.
How did Google go about business?
In the late nineties in the world of the Internet such search engines reigned as Yahoo, Altavista, Lycos, Inktomi, Excite, AOL Search, AllTheWeb. At that time they were giants – especially in relation to Google. Continue reading
6 business lessons from the Barack Obama campaign
Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one who managed to really teach business lessons through his campaign, i.e. turn online donors into real ground supporters and voices. How did his online advertising campaign work?
Barack Obama had an email list of 13 million people. He had five million friends on 15 different social networks such as Facebook (3,000,000), MySpace, covering several Asian communities, African-Americans and Spaniards. He had a website with over 8.5 million visitors per month, over 400,000 blog posts. Continue reading