What a business depends on - 5 digits that an entrepreneur must know (part 2)
5. Lifetime value of the client / Cost of attracting one client This indicator will allow you to understand how much you will get back from each invested ruble. In…

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List of activities requiring a license (part 1)
1) Development, production, distribution of encryption (cryptographic) means, information systems and telecommunication systems protected using encryption (cryptographic) means, performance of work, rendering services in the field of information encryption, maintenance…

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How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

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conducting your own business

Production of decorative stone as a business idea

We will begin our consideration of this business idea with a short history. The first building material that was used by our ancestors thousands of years ago, and only in the twentieth century, began to leave the wide construction site – this is natural stone. Natural stone, of course, is different, and depending on the cost of extraction, processing, uniqueness of the stone itself, the cost of the finished material varies, but is usually quite high. The high cost, along with some other points (for example, a limited color range) casts doubt on the prospects of the natural stone production and processing business.

But there is a rather interesting option for its replacement, from the point of view of business, including. This is a decorative stone that has appeared in the last century. Decorative stone has several advantages over natural stone: Continue reading

Mistakes of novice entrepreneurs – 10 most dangerous (part 1)

The mistakes of start-up entrepreneurs are a real part of starting your own business. And you can’t get away from it, dear entrepreneurs, beginners and not really :-). Mistakes are an experience that is absolutely necessary on the path to success. All aspiring entrepreneurs make mistakes, and you will not be an exception. But this is not a reason to worry and, moreover, not to start a business. The simple question is whether you can learn from them.

Starting your own business is the most vulnerable period of doing business for many reasons. Accordingly, the mistakes of entrepreneurs are found here most often. And almost all are related to one of the following three aspects: Continue reading

How to do a SWOT analysis (part 3)

Step 3. SWOT matrix
Having calculated all the factors influencing the business and grouping them into four squares, we get the SWOT analysis matrix, as in the photo below. Thus, we classified all possible impacts on our business in 4 categories: Strengths, Weaknesses, Opportunities and Threats. Thanks to this matrix, we better understand our own business, and, accordingly, it is easier for us to make competent decisions.how to do swot analysis
SWOT analysis matrix

Step 4. SWOT Strategy
Stroking the matrix on the SWOT, it is easy to see that in each square two elements intersect. From this “intersection”, in fact, we can extract a separate business strategy and, on the basis of it, develop a business. Continue reading

How to succeed in business - a list of the most important factors
I am not writing this article “How to succeed in business” at all. The other day, I accidentally stumbled upon a list of success factors in business with which I…

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Painting house facades as a business idea
Buildings are almost always high. Stairs, hanging cradles, scaffolding and other smaller appliances are simply necessary for starting a business. And, of course, special paints, electric rollers, compressors. The complexity…

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How to study the market and why is it needed? (part 1)
First, let's figure out what a market is. I say again, I write about my concepts, which do not have to correspond to textbooks. Therefore, the market for me is…

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