How to stimulate employees, or about the mistakes of material incentives
What mistakes in motivating employees are considered the most common? We will list a few standard mistakes made by managers and hope that they will help you better understand how…

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How to make a marketing plan from 7 offers
Today a very short article will turn out, I think. Let's talk about how to draw up a marketing plan in 7 sentences. Perhaps the article will be voluminous, but…

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What a business depends on - 5 digits that an entrepreneur must know (part 2)
5. Lifetime value of the client / Cost of attracting one client This indicator will allow you to understand how much you will get back from each invested ruble. In…

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depends

The main tasks of an entrepreneur, or what and how to do if you are an entrepreneur (part 1)

I will say right away: this topic should be considered, as it were, in a special plane, or something … What do I mean? I explain. I am a supporter of the opinion that marketing in business is everything. And I once wrote that 90% of your time, efforts, thoughts should be directed to marketing, to search and retain customers. And marketing, as a specific task, is not in the list of 10 main tasks of the entrepreneur. In order not to allow misunderstandings, I decrypt. You need to look like this: you have a task, it is out of the 10 main ones that you will see below. This task, first of all, should achieve your marketing goals. Simply put, the 10 main tasks of an entrepreneur, listed below, are a tool to get more customers, which is marketing. And this, accordingly, more profit, right? 🙂 Why else open your own business, because …

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Copying a business, or how to capitalize on other people's ideas (part 2)
How to capitalize on other people's ideas, or how to copy a business? Firstly, a little reservation. I do not want to say that the world does not need new…

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Industry Analysis through 40 Questions (part 1)
Analysis of the industry is not only an important step in opening your own business, but also an important tool for conducting and developing your own business. Indeed, making an…

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How to make a quotation correctly? (part 2)
Here are some tips for writing a good headline: The title is a question. For example: “How to increase profits by 2 times?” Or “How to bring the site to…

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